Vajor your inner Bohemian

Vajor is a revitalising break from the monotony of the fashion industry. A strong brand was created to bridge the gap between run-of-the-mill ready-to-wear and high fashion. This particular brand aims to build a community of individualistic and free-spirited people who are non-conservative and driven individuals. 

Being an online portal, the brand Vajor opened its outlet in Bangalore Indiranagar, Chennai at the Palladium Mall after its first one in Pune. Covering 990 sq ft, the shopping space is dense with room for accessories, home decors, apparel and footwear. Starting from the most delicate strands of yarn hung behind the display glass right at the entrance, a colour pattern of brown, mustard and green is painted throughout the store. Once you step in, you can notice a lot of greenery with small indoor saplings, wall mount stands made out of coir and bamboo, and a series of track lights and tungsten filaments, creating the perfect vibe for the customers. These beautiful collections seen at the store are brought from their manufacturing unit in Gurgaon, where they have their own team of in-house artisans. 

The adherents of the Bloomsbury Group formed around the Stephen sisters, Vanessa Bell and Virginia Woolf in the early 20th century, reflecting the bohemian culture. Having boho-chic as its central theme, the store caters to those women who are highly passionate about travelling and are inclined to a free-flowing bohemian aesthetic. Consisting Of a pastel palette, the store has tassel earrings, chokers, embroidered juthis and womenswear from casual tops to jumpsuits. From dresses to ponchos, to jackets to pants; they have lined up some key pieces that will make winter shopping much more accessible. Some elements of Bohemianism are the unstructured silhouettes, head-bands, eye-catching prints, vibrant colours, oversized sunglasses, Gemstone jewellery pieces, open-toed sandals, and natural fabrics. Their pet-inspired line, i.e. Valentine's collection consists of paw prints to collars with furballs especially designed for pet lovers.

My favourite is Vajor chikankari attire, best suited for summer days and evenings. The soothing pastel colours with intricate traditional chikankari thread work make this collection more appealing and satisfying.

Aside from shopping, Vajor is boosting its strong online presence through video content and blogs on its page called the 'Muse of the month, which provides a platform for bloggers and influencers across streams to post about current fashion trends. This particular city-based outlet has tied up with Sunita Yogesh, an interior designer and founder of House of Patterns, from where they source their home décors products like the ikat printed photo frames and night lamps made out of coir and block printed cushions. They are recognised for community-based events and collaboration with artists, writers, and travellers to contribute their ideas on fashion trends while sporting creations as a community architect. The store always conducts events and in-store activities like storytelling sessions, décor classes and music gigs, making it stand out from others. 

Other than clothing and fashion accessories, it also deals in home decor. Its home décor line offers a fantastic range of kitchen, dining, gardening, lighting and storage accessories with a Bohemian touch. All products are authentic of good quality with an international appeal.

Vajor. Com has everything that satisfies consumer needs in the fashion lifestyle segment, right from clothing, shoes, décor and travel experiences. Escapes are curated getaways where Vajor lines some enriching and eco-conscious travel experiences that are crafted to help one unwind and unplug from monotony. Cruise with like-minded folks on backgrounds ranging from rustic woody retreats to sweeping jungle views to romantic steef sides and island hopping. It brings essential and soulful indulgences for one's holistic growth like Travel, art, theatre, music, storytelling, yoga, and spiritual retreats.

Adding to a flawless shopping experience, it integrates a touch-screen where the customers can take a virtual tour of the brand on its website and easily make any and every form of transaction. One can browse products online, get the touch and feel of the merchandise store and then order at their own convenience, whether online or offline.

However, the brand, which has already become a vital part of the consumer's lifestyle, has more to offer every year, with new categories and products being lined up for launch. It has meddled into menswear and is looking forward to exploring essential daily wear, ethnic wear and more subcategories in the home segment. These new shears will help Vajor generate itself as a lifestyle brand and not just a fashion brand which has always been the end goal.